Peter Bartsch

Pete is a seasoned product and service designer with a knack for creating transformative experiences, for customers and enterpise users alike. With a rich career in diverse tech startups and multi-nationals, he harnesses natural curiosity and creativity to innovate and find hidden value. And Pete is as excited about what generative AI can do for Design, as he is about what he can design for you.

Curriculum vitae

Experienced product professional across a multiude of industries, from customer to enterprise, all within business and technical requirements.

Case Studies

Let me show you some lessons I have learned.

Skills

Design, Product, Leadership and Management

  • Design Leadership and Management
  • Research and User Interviews
  • Fostering Communication and Collaboration
  • Formal Design Training
  • Prototyping and Wireframing
  • Visual and Interaction Design
  • Agile / Kanban / Scrum / Lean / SAFe
  • Analytics and Metrics

Digital Tools I'm Currently Passionate About:

  • Figma
  • Obsidian Markdown
  • OBS
  • Plasticity 3D
  • Blender 3D
  • Descript.com
  • Cursor.com

    • Experience

    John Deere and Company

    Digital Customer Experience is an initiative to create a uniformed experience across the Deere enterprise, globally. I work with stakeholders and designers across internal silos to create a common user account and navigation UX, and then build a customer facing license management system towards the goal significantly increased revenue from recurring license sales.

    Senior Lead UX: Digital Customer Experience

    • Spearhead UX research, definition, design, validation, and development phases.
    • Key projects include:
      • Unified global user account creation and experience.
      • Consistent global customer header.
      • License Manager.
    • Member of Figma transition team.
    • Member of design system harmonization efforts across the enterprise, built with Figma.

    FourKites.com

    First UX hire in a rapidly growing startup, responsible for creating and evolving user experience touchpoints and internal design systems.

    Lead User Experience

    • Sole UX designer for the first 18 months, producing all necessary UX artifacts.
    • Built and led a UX and design team of 10 in Chennai, India.
    • Directed strategic direction for the team, aligning with business objectives and OKRs.
    • Led UX design efforts for six new products in 24 months, developing a design system to enhance efficiency and brand and partner consistency.
    • Conducted user workshops at annual user conferences, each 10x larger than the previous.
    • Collaborated with CPO and executives to deliver high-fidelity mockups, crucial for closing Fortune 500 deals and investor relations.
    • Migrated from Sketch to Figma, initiating design system development.

    MavenWave Partners

    Led UX teams from Sprint Zero through all product lifecycle phases.

    Management Consultant, UX Architect

    • Integrated UX practices within scaling Agile efforts in large enterprises.
    • Grew and mentored UX teams onsite at client locations, evangelizing UX and design ideation.
    • Increased billable project scope within deadlines due to gained efficiencies.
    • Clients included Abbott, AbbVie, OptumRx, Nike, and Comerica Bank.

    Nokia / HERE Maps & Traffic

    Created marketing material to explain infrastructure and big data for real-time traffic.

    Product Marketing Manager, HERE Traffic

    • Supported regional sales, marketing, and program stakeholders.
    • Developed processes for GPS probe visualizations and a probe viewer app.
    • Managed contract creatives and agencies working on product and marketing efforts.
    • Project management and wireframes for HERE Real-Time Traffic and Trapster App Integration.

    Gogo Inflight Wi-Fi

    Joined the product team before the initial product launch. $700MM USD to get to market.

    Product Manager - Signature Services

    • Managed airborne products and services for major US airlines, including initial rollout testing.
    • Managed information architects, developers, and designers.
    • Created FAA-approved documentation for business and commercial fleet ATG systems.
    • Developed wireframes and prototypes (iOS, Android, and web) for e-commerce and video services.
    • Developed an inflight flight tracker from idea to market, leading to successful sponsorships.

    More About Me

    Click around and find out a little more about me, my talents and passions.

    Carpentry

    Oils and pixles

    Beercan collection

    Charitable Efforts

    I am on the board of directors for the How Weird Street Faire. Years ago, a good friend of mine lost his lease to his warehouse in San Francisco and we threw a block party to celebrate the end of our creative space. The following year we threw the party again and created a non-profit to be its fiscal sponsor. All these years later, people continue to get weird, (and donate) to a great cause; the ILC.

    Get in touch

    Let's Talk!
    I am always up to help solve an interesting design problem.
    Tell me what is vexxing you.