Enterprise B2B SaaS specialist with 15+ years designing systems that drive revenue growth. Expert in design systems, user research, and translating complex requirements into intuitive interfaces. Recent work: $4B revenue system, 4% recurring revenue increase, 200% ARR growth support.
Did you know produce nutrient levels have been dropping for 70 years.
I created a prototype with First Principles to solve this in 2022
VC $ funded a diff approach... which have now failed. So I had to keep at it.
My solution solves many others problems as well...
I’ve open sourced it after making prototypes, CAD files, 3D renders, branding, etc.
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John Deere
Senior Lead Product Designer, Digital Customer Experience
Aug 2020 - Jul 2024
Led product design for enterprise platform serving 2.3M+ global users across web, mobile, and embedded systems. Role ended due to organizational restructuring; took time off through 2024 for family caregiving (now resolved).
Redesigned License Manager processing $4B+ annually, driving 4% recurring revenue increase through improved renewal workflows and payment clarity—contributing to $160M revenue impact
Built enterprise Figma design system spanning web, mobile, and embedded products across multiple brands, reducing design-to-dev handoff time 40% and accelerating feature delivery 3x
Led complete reimagining of 20-year-old license management system, increasing authenticated user engagement 34% and reducing support tickets 16% through streamlined workflows and improved information architecture
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FourKites
Lead Product Designer / Design Manager
Jan 2017 - Jan 2020
Employee #28. Built design function from solo designer to 10-person team during hyper-growth phase ($3M to $100M ARR).
Scaled design team 1→10 while establishing hiring process, design systems, and operations framework that reduced design inconsistencies 65%
Led predictive analytics dashboard that increased customer retention 41% and expanded average contract value by $120K through better supply chain exception management
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MavenWave Partners
Senior Product Designer (Consultant)
Jan 2014 - Jan 2017
Led product design for Fortune 500 digital transformation projects including Abbott Labs, Nike, and OptumRx.
Designed six AbbVie internal portals (200K+ users) improving medication trial adherence and reducing hospital readmissions 12%
Led OptumRx pharmacy platform redesign (1.4B prescriptions annually) reducing fulfillment errors 15% through improved prescription verification workflows
Built and mentored design teams across client engagements while establishing Lean UX and Agile design practices