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Peter Bartsch — Curriculum Vitae

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  • Top
  • Experience
  • All in Figma

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  • Resume
  • Portfolio

Case Studies

  • Thios: Idea to Market
  • Deere: Common UX
  • Deere: Consistent Nav
  • FourKites: Tracking
  • FourKites: Driver
  • Tools
  • Contact
  • Top
  • Experience
  • All in Figma
  • Resume
  • Portfolio
  • Thios: Idea to Market
  • Deere: Common UX
  • Deere: Consistent Nav
  • FourKites: Tracking
  • FourKites: Driver
  • Tools
  • Contact

CURRICULUM VITAE

PETER BARTSCH

Product designer who ships. 15+ years building 0→1 products and scaling design systems—from solo founder to employee #28 at hypergrowth startup to senior IC at $38B enterprise. Research-driven, prototype-obsessed, comfortable with ambiguity.

CURRICULUM VITAE

PETER BARTSCH

Product designer who ships. 15+ years building 0→1 products and scaling design systems—from solo founder to employee #28 at hypergrowth startup to senior IC at $38B enterprise. Research-driven, prototype-obsessed, comfortable with ambiguity.

LEARN MORE

PDFRESUME

PDFPORTFOLIO

CASE STUDIES

PDFTHIOS: IDEA TO MARKET

PDFDEERE: COMMON UX

PDFDEERE: CONSISTENT NAV

PDFFOURKITES: TRACKING

PDFFOURKITES: DRIVER


Figma EVERYTHING IN FIGMA

 

 

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Peter Bartsch
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PETER BARTSCH

Product & UX Designer

Design Systems • Research & Prototyping • $3.8B Revenue Impact

Figma RESUME + CASE STUDIES
Thios Project

FEATURED WORK

THIOS: IDEA TO MARKET

0→1 Product Ecosystem • Open-Source Hardware Platform

View Case Study →
Deere Common UX

FEATURED WORK

DEERE: COMMON UX

Enterprise Design System • 40+ Teams • 45% Faster Handoffs

View Case Study →
Deere Consistent Nav

FEATURED WORK

DEERE: CONSISTENT NAV

Unified Navigation • 8 Product Lines • 500K+ Users

View Case Study →
FourKites Tracking

FEATURED WORK

FOURKITES: TRACKING

Real-Time Control Tower • 10M+ Daily Events • 30+ Fortune 2000

View Case Study →
FourKites Driver

FEATURED WORK

FOURKITES: DRIVER

Mobile Driver App • Predictive Analytics • 41% Retention Increase

View Case Study →
PROFESSIONAL EXPERIENCE
2024-Pres Founder & Lead Designer Thios + Co
  • Created complete product ecosystem solo in 18 months: brand identity inspired by early 2000s open-source culture, 3 websites (thios.co, blog, store), 5 shelter variants with CAD models, physical prototype, and handbook generating first revenue
  • Applied full career toolkit simultaneously—product strategy, marketing, and design execution using GitHub Copilot → Cursor → Anti Gravity progression; proving experienced generalists can operate across traditional role boundaries with AI partnership
  • Established AI-augmented workflows: Obsidian MD + AI for project management and research synthesis; Figma Make for design-to-code; compressed prototyping cycles 70% through conversational development in Cursor and Anti-Gravity & Claude Code
View More →
2020-2024 Senior Lead UX; Digital Customer Experience John Deere
  • Redesigned license management system serving 500K+ users across 12 languages—increased authenticated engagement 34%, reduced support tickets 16%, enabled $3.8B in subscription revenue from Automation and AI services
  • Built unified account and navigation framework deployed across 8 product lines (web, mobile, embedded)—consolidated fragmented experiences into single customer view, improved dealer support efficiency 28%
  • Established enterprise design system in Figma spanning 6 brands and 40+ product teams globally—reduced design-to-development handoff time 45% through standardized components that actually shipped
View More →
2017-2020 Lead UX / Manager FourKites
  • Designed flagship products from 0→1: Real-time supply chain control tower and related mobile apps processing 10M+ daily tracking events for 30+ Fortune 2000 companies (Anheuser-Busch, Georgia-Pacific, Tyson); products became primary driver of 3x customer expansion
  • Led bespoke predictive analytics dashboard products identifying shipment delays 6-12 hours earlier than competitors; increased customer retention 41% and expanded average contract value $120K annually
  • Scaled design org: Hired and managed team across Chicago and Chennai; established component library, design operations, and hiring framework—reduced design inconsistencies 65% while maintaining startup velocity
View More →
2014-2017 Senior UX + Agile Lead (Consultant) MavenWave Partners
2012-2014 Product Marketing Manager Nokia (HERE Maps)
2008-2012 Product Manager Gogo Inflight Wi-Fi
2001-2008 Co-Founder Cognistar
1989-1993 BA, Humanities & Arch Theory Arizona State University
2004-2024 Board Director How Weird Street Faire

SKILLS & TOOLS

Design Leadership: Enterprise Design Systems • Cross-functional Team Building • Design Operations • Information Architecture • Data Visualization • Accessibility (WCAG 2.1)

Research & Strategy: User Research • Usability Testing • Journey Mapping • Design Sprints • Lean UX • Agile/Scrum

Tools: Figma • Adobe Creative Suite • CAD/3D (OnShape) • HTML/CSS • AI Tools (Claude, Cursor) • Prototyping • AI-Augmented Workflows • AI-Integrated Design • Blender 3D

 

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Thios

Founder & Lead Designer

Aug 2024 - Present

Treating AI as my technical co-founder, learning how to compress timelines, work across disciplines, and ship products that traditionally require full teams. Building open-source modular shelter systems that transform parking spot sized spaces into productive environments.

  • Created complete product ecosystem solo in 18 months: brand identity inspired by early 2000s open-source culture, 3 websites (thios.co, blog, store), 5 shelter variants with CAD models, physical prototype, and handbook generating first revenue
  • Applied full career toolkit simultaneously—product strategy, marketing, and design execution using GitHub Copilot → Cursor → Anti Gravity progression; proving experienced generalists can operate across traditional role boundaries with AI partnership
  • Established AI-augmented workflows: Obsidian MD + AI for project management and research synthesis; Figma Make for design-to-code; compressed prototyping cycles 70% through conversational development in Cursor and Anti-Gravity & Claude Code
  • Outcomes: Validated AI as practical force multiplier for startups; demonstrating how to maintain product quality while working at solo-founder velocity; any prototype is possible
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⊗

John Deere

Senior Lead UX; Digital Customer Experience

Aug 2020 - Jul 2024

Embedded with product teams to modernize 20-year-old systems and drive subscription revenue. Proving enterprise design can move fast when you have the right frameworks.

  • Redesigned license management system serving 500K+ users across 12 languages—increased authenticated engagement 34%, reduced support tickets 16%, enabled $3.8B in subscription revenue from Automation and AI services
  • Built unified account and navigation framework deployed across 8 product lines (web, mobile, embedded)—consolidated fragmented experiences into single customer view, improved dealer support efficiency 28%
  • Established enterprise design system in Figma spanning 6 brands and 40+ product teams globally—reduced design-to-development handoff time 45% through standardized components that actually shipped
Image 1 Image 2 Image 3 Image 4 Image 5 Image 6
⊗

FourKites

Lead UX / Manager

Jan 2017 - Jan 2020

Employee #28 during hypergrowth ($3M to $100M ARR). Built design function from scratch—founding designer to 10-person global team.

  • Designed flagship products from 0→1: Real-time supply chain control tower and related mobile apps processing 10M+ daily tracking events for 30+ Fortune 2000 companies (Anheuser-Busch, Georgia-Pacific, Tyson); products became primary driver of 3x customer expansion
  • Led bespoke predictive analytics dashboard products identifying shipment delays 6-12 hours earlier than competitors; increased customer retention 41% and expanded average contract value $120K annually
  • Scaled design org: Hired and managed team across Chicago and Chennai; established component library, design operations, and hiring framework—reduced design inconsistencies 65% while maintaining startup velocity
Image 1 Image 2 Image 3 Image 4 Image 5 Image 6 Image 7 Image 8 Image 9
⊗

MavenWave Partners

Senior UX + Agile Lead (Consultant)

Jan 2014 - Jan 2017

Led digital product design for Fortune 500 healthcare and pharmaceutical clients. Fast iteration in slow-moving industries.

  • Designed 6 internal portals for AbbVie supporting 200K+ users across clinical trials and patient support programs—improved medication adherence tracking, reduced hospital readmissions 12%
  • Rebuilt OptumRx pharmacy formulary platform processing 1.4B prescriptions annually—created company's first patient-facing product, reduced fulfillment errors 15% through improved drug interaction warnings
  • Established Lean UX and Agile practices across client engagements while mentoring junior designers and leading cross-functional design sprints
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Nokia / HERE Maps

Product Marketing Manager

August 2012 - January 2014

  • Led UX integration of acquired Trapster app, improving onboarding completion 33%
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Gogo Inflight Internet

Product Manager

April 2008 - August 2012

  • Launched connectivity across 6 major airlines; developed sponsored flight tracker generating recurring revenue
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How Weird Street Faire

Board Director

2004 - 2024

  • Member of Board of Directors for 501(c)(3) Non-Profit, in good standing with both state and federal for over 20 years
  • Donated proceeds for local SF-based women's shelter and STEM educational center in Vallejo, CA
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Dig the Pixels / D7TV.com

Founder / Principal Designer

August 2004 - April 2008

  • Awarded Best Designed Site at Drupalcon 2008 Boston
  • Featured in TechCrunch as "The Next MTV for Mobile Content"
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⊗

Cognistar

Co-Founder

2001 - 2008

  • Built digital production and UX for legal education startup; raised $3M, achieved $2M+ annual revenue before acquisition
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SkyMall.com

Product Manager

August 1998 - March 2000

  • Spearheaded DVD catalog production and distribution
  • Created detailed 3D product models for DVD-ROM integration
  • Enhanced digital shopping experience through interactive content
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tronicmedia

Founder

August 1997 - December 1998

  • Provided custom web development and hosting solutions
  • Specialized in creating animated 3D GIFs for early web applications
  • Managed client relationships and project deliverables
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Life Fitness

Interactive Specialist

August 1994 - March 1997

  • Developed and tested Exertainment Systems prototypes
  • Created and launched first lifefitness.com website
  • Demonstrated products at major events including MTV Beach House and CES
  • Collaborated with production team on system optimization
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Arizona State University

Bachelor of Arts

1989 - 1993

  • Major: Humanities
  • Concentration: Architectural Theory
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⊗

School of the Art Institute of Chicago

Student-at-Large

September 1987 - June 1989

  • Oil Painting
  • Copper Sculpture
  • Neon
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F. A. Skates

Founder

August 1985 - March 1988

  • Founded and operated independent skateboard retail business
  • Managed inventory, sales, and customer service
  • Built local skateboarding community through events and promotions
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⊗

Burton Chill Foundation

Snowboard Instructor

November 2000 - March 2002

  • Instructed underserved high school students at Wachusett Mountain, MA
  • Taught snowboarding fundamentals to ~70 students per season
  • Participated in youth mentorship and development program
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© 2025 Peter Bartsch