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Peter Bartsch — Curriculum Vitae

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  • Top
  • Experience
  • All in Figma

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  • Resume
  • Portfolio

Case Studies

  • Thios: Idea to Market
  • Deere: Common UX
  • Deere: Consistent Nav
  • FourKites: Tracking
  • FourKites: Driver
  • Tools
  • Contact
  • Top
  • Experience
  • All in Figma
  • Resume
  • Portfolio
  • Thios: Idea to Market
  • Deere: Common UX
  • Deere: Consistent Nav
  • FourKites: Tracking
  • FourKites: Driver
  • Tools
  • Contact

CURRICULUM VITAE

PETER BARTSCH

Product Designer specializing in enterprise design systems and complex data products. 15 years hands-on work—from solo IC at $3M startup to senior designer at $38B enterprise. Research, prototyping, systematic design, and occasional team building along the way.

CURRICULUM VITAE

PETER BARTSCH

Product designer specializing in enterprise design systems and complex data products. 15 years hands-on work—from solo IC at $3M startup to senior designer at $38B enterprise. Research, prototyping, systematic design, and occasional team building along the way.

LEARN MORE

PDFRESUME

PDFPORTFOLIO

CASE STUDIES

PDFTHIOS: IDEA TO MARKET

PDFDEERE: COMMON UX

PDFDEERE: CONSISTENT NAV

PDFFOURKITES: TRACKING

PDFFOURKITES: DRIVER


Figma EVERYTHING IN FIGMA

 

 

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Peter Bartsch
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PETER BARTSCH

Product & UX Designer

Design Systems • Research & Prototyping • $3.8B Revenue Impact

Figma RESUME + CASE STUDIES
Thios Project

FEATURED WORK

THIOS: IDEA TO MARKET

0→1 Product Ecosystem • Open-Source Hardware Platform

View Case Study →
Deere Common UX

FEATURED WORK

DEERE: COMMON UX

Enterprise Design System • 40+ Teams • 45% Faster Handoffs

View Case Study →
Deere Consistent Nav

FEATURED WORK

DEERE: CONSISTENT NAV

Unified Navigation • 8 Product Lines • 500K+ Users

View Case Study →
FourKites Tracking

FEATURED WORK

FOURKITES: TRACKING

Real-Time Control Tower • 10M+ Daily Events • 30+ Fortune 2000

View Case Study →
FourKites Driver

FEATURED WORK

FOURKITES: DRIVER

Mobile Driver App • Predictive Analytics • 41% Retention Increase

View Case Study →
PROFESSIONAL EXPERIENCE
2024-Pres Founder & Lead Designer Thios + Co
  • Designed and built complete product ecosystem from 0→1: 5 modular shelter variants with full CAD/3D models (OnShape), physical working prototype, web platform, and multi-tier business model—leveraging AI tools (Claude, Cursor) as technical co-founder to accelerate development across design, engineering, and strategy
  • Launched first revenue-generating product: Whole Thiosphere Handbook—200+ page build guide with architectural drawings, cut lists, and assembly instructions, targeting 2,000 early customers with lifetime updates
  • Applied AI-augmented workflows across entire development cycle—concept validation, CAD modeling, web development, technical documentation—demonstrating practical AI integration as force multiplier for product development
View More →
2020-2024 Senior Lead UX; Digital Customer Experience John Deere
  • Redesigned 20-year-old license management system serving 500K+ users across 12 languages, increasing authenticated engagement 34% and reducing support tickets 16%—enabling $3.8B in subscription revenue from Automation and AI services
  • Created unified account and navigation framework deployed across all digital touchpoints (web, mobile, embedded) for 8 product lines—consolidated fragmented experiences into single customer view with equipment data, improving dealer support efficiency 28%
  • Established enterprise design system in Figma spanning 6 brands and 40+ product teams globally, reducing design-to-development handoff time 45% through standardized components and documentation
View More →
2017-2020 Lead UX / Manager FourKites
  • Designed real-time supply chain control tower processing 10M+ daily tracking events for 30+ Fortune 2000 companies (Anheuser-Busch, Georgia-Pacific, Tyson Foods)—became company's flagship product driving 3x customer expansion
  • Led predictive analytics dashboard that identified shipment delays 6-12 hours earlier than competitors, increasing customer retention 41% and expanding average contract value $120K annually
  • Scaled design team from 1 to 10 across Chicago and Chennai offices while establishing hiring framework, design operations, and component library that reduced design inconsistencies 65%
View More →
2014-2017 Senior UX + Agile Lead (Consultant) MavenWave Partners
2012-2014 Product Marketing Manager Nokia (HERE Maps)
2008-2012 Product Manager Gogo Inflight Wi-Fi
2001-2008 Co-Founder Cognistar
1989-1993 BA, Humanities & Arch Theory Arizona State University
2004-2024 Board Director How Weird Street Faire

SKILLS & TOOLS

Design Leadership: Enterprise Design Systems • Cross-functional Team Building • Design Operations • Information Architecture • Data Visualization • Accessibility (WCAG 2.1)

Research & Strategy: User Research • Usability Testing • Journey Mapping • Design Sprints • Lean UX • Agile/Scrum

Tools: Figma • Adobe Creative Suite • CAD/3D (OnShape) • HTML/CSS • AI Tools (Claude, Cursor) • Prototyping • AI-Augmented Workflows • AI-Integrated Design

 

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Thios

Founder & Lead Designer

Aug 2024 - Present

Open-source modular shelter system that transforms parking spaces into productive environments—from saunas to urban farms.

  • Designed and built complete product ecosystem from 0→1: 5 modular shelter variants with full CAD/3D models (OnShape), physical working prototype, web platform, and multi-tier business model—leveraging AI tools (Claude, Cursor) as technical co-founder to accelerate development across design, engineering, and strategy
  • Launched first revenue-generating product: Whole Thiosphere Handbook—200+ page build guide with architectural drawings, cut lists, and assembly instructions, targeting 2,000 early customers with lifetime updates
  • Applied AI-augmented workflows across entire development cycle—concept validation, CAD modeling, web development, technical documentation—demonstrating practical AI integration as force multiplier for product development
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⊗

John Deere

Senior Lead UX; Digital Customer Experience

Aug 2020 - Jul 2024

Led UX modernization across enterprise digital products serving agricultural, construction, and forestry markets globally. Embedded with product teams to establish design standards and drive subscription revenue growth.

  • Redesigned 20-year-old license management system serving 500K+ users across 12 languages, increasing authenticated engagement 34% and reducing support tickets 16%—enabling $3.8B in subscription revenue from Automation and AI services
  • Created unified account and navigation framework deployed across all digital touchpoints (web, mobile, embedded) for 8 product lines—consolidated fragmented experiences into single customer view with equipment data, improving dealer support efficiency 28%
  • Established enterprise design system in Figma spanning 6 brands and 40+ product teams globally, reducing design-to-development handoff time 45% through standardized components and documentation
Image 1 Image 2 Image 3 Image 4 Image 5 Image 6
⊗

FourKites

Lead UX / Manager

Jan 2017 - Jan 2020

Employee #28 at supply chain visibility startup during hypergrowth ($3M to $100M ARR). Built and led design function from founding designer to 10-person global team.

  • Designed real-time supply chain control tower processing 10M+ daily tracking events for 30+ Fortune 2000 companies (Anheuser-Busch, Georgia-Pacific, Tyson Foods)—became company's flagship product driving 3x customer expansion
  • Led predictive analytics dashboard that identified shipment delays 6-12 hours earlier than competitors, increasing customer retention 41% and expanding average contract value $120K annually
  • Scaled design team from 1 to 10 across Chicago and Chennai offices while establishing hiring framework, design operations, and component library that reduced design inconsistencies 65%
Image 1 Image 2 Image 3 Image 4 Image 5 Image 6 Image 7 Image 8 Image 9
⊗

MavenWave Partners

Senior UX + Agile Lead (Consultant)

Jan 2014 - Jan 2017

Led UX and Agile transformation for Fortune 500 digital products across healthcare and pharmaceutical sectors.

  • Designed 6 internal portals for AbbVie supporting 200K+ users across clinical trials and patient support programs—improved medication adherence tracking and reduced hospital readmissions 12% through simplified workflows
  • Rebuilt OptumRx pharmacy formulary platform processing 1.4B prescriptions annually—created company's first patient-facing product, reducing fulfillment errors 15% through improved drug interaction warnings and onboarding
  • Established Lean UX and Agile practices across client engagements while mentoring junior designers and leading cross-functional design sprints
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⊗

Nokia / HERE Maps

Product Marketing Manager

August 2012 - January 2014

  • Led UX integration of acquired Trapster app, improving onboarding completion 33%
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⊗

Gogo Inflight Internet

Product Manager

April 2008 - August 2012

  • Launched connectivity services across 6 major airlines; developed sponsored flight tracker generating recurring revenue streams
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⊗

How Weird Street Faire

Board Director

2004 - 2024

  • Member of Board of Directors for 501(c)(3) Non-Profit, in good standing with both state and federal for over 20 years
  • Donated proceeds for local SF-based women's shelter and STEM educational center in Vallejo, CA
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⊗

Dig the Pixels / D7TV.com

Founder / Principal Designer

August 2004 - April 2008

  • Awarded Best Designed Site at Drupalcon 2008 Boston
  • Featured in TechCrunch as "The Next MTV for Mobile Content"
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⊗

Cognistar

Co-Founder

2001 - 2008

  • Built digital production and UX for legal education startup; raised $3M, achieved $2M+ annual revenue before acquisition
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SkyMall.com

Product Manager

August 1998 - March 2000

  • Spearheaded DVD catalog production and distribution
  • Created detailed 3D product models for DVD-ROM integration
  • Enhanced digital shopping experience through interactive content
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tronicmedia

Founder

August 1997 - December 1998

  • Provided custom web development and hosting solutions
  • Specialized in creating animated 3D GIFs for early web applications
  • Managed client relationships and project deliverables
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⊗

Life Fitness

Interactive Specialist

August 1994 - March 1997

  • Developed and tested Exertainment Systems prototypes
  • Created and launched first lifefitness.com website
  • Demonstrated products at major events including MTV Beach House and CES
  • Collaborated with production team on system optimization
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Arizona State University

Bachelor of Arts

1989 - 1993

  • Major: Humanities
  • Concentration: Architectural Theory
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⊗

School of the Art Institute of Chicago

Student-at-Large

September 1987 - June 1989

  • Oil Painting
  • Copper Sculpture
  • Neon
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⊗

F. A. Skates

Founder

August 1985 - March 1988

  • Founded and operated independent skateboard retail business
  • Managed inventory, sales, and customer service
  • Built local skateboarding community through events and promotions
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⊗

Burton Chill Foundation

Snowboard Instructor

November 2000 - March 2002

  • Instructed underserved high school students at Wachusett Mountain, MA
  • Taught snowboarding fundamentals to ~70 students per season
  • Participated in youth mentorship and development program
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© 2025 Peter Bartsch