Peter Bartsch

Staff Product Designer

I design enterprise systems that 500K+ people actually use — then build the design orgs that scale them.

500K+Users Shipped To

$3.8BRevenue Unlocked

40+Teams Adopted System

15+Years Enterprise UX

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ABOUT

I solve the design problems most designers avoid: forced adoption across 500K users, unifying 47 product lines into one system, making enterprise customers trust data they didn't believe. I've taken design orgs from 1 to 10, shipped systems adopted by 40+ teams globally, and consistently turned "this can't be done" constraints into measurable business outcomes — including $3.8B in enabled revenue at John Deere and a $1.2B exit at FourKites.

Design Systems at Scale Org Building (1→10) Adoption & Retention Design Complex Systems / 0→1

FLAGSHIP CASE STUDY

DEERE: 34%→87% ADOPTION AT SCALE

Challenge: 500K users weren't completing profiles — blocking $3.8B in subscription revenue

Approach: I designed a multi-channel forced adoption flow that didn't destroy trust

Result: 34%→87% profile completion in 6 months · $3.8B revenue unlocked

VIEW CASE STUDY →

FEATURED WORK

DEERE: ONE SYSTEM, 47 PRODUCTS

Challenge: 47 product sites, each with its own navigation and identity

Approach: I built a shared design system and rolled it out without breaking a single live product

Result: One consistent experience across all 47 sites · 45% faster dev handoffs

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FEATURED WORK

FOURKITES: DESIGNING FOR UNCERTAINTY

Challenge: Customers didn't trust tracking data — incomplete data was hidden, not explained

Approach: I introduced confidence levels that showed uncertainty instead of hiding it

Result: 41% retention increase · 3x customer expansion · contributed to $1.2B exit

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FEATURED WORK

FOURKITES: REALIGNING INCENTIVES

Challenge: Drivers had no reason to share location data — the platform needed them to

Approach: I designed a rewards system that made data sharing beneficial for both sides

Result: 32% more tracked shipments · Driver NPS +28

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CAPABILITY DEMO

0→1: SHIPPING SOLO WITH AI

Challenge: Can a senior designer ship an entire product ecosystem — brand, web, physical products — solo?

Approach: I used AI as a technical co-founder to handle code, CAD, and brand design

Result: Full product ecosystem in 18 months — 3 sites, 5 product variants, revenue

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Shipped At

Technical Capability

BUILT THIS SOLO — THREE.JS, REACT, AR

Real-time 3D product configurator with AR preview. Proof that design leaders who code ship differently.

Try the Configurator

PROFESSIONAL EXPERIENCE
2024-Pres	Founder & Lead Designer	Thios + Co
	Problem: Test: Can a senior designer ship brand, web, and physical products solo using AI? Result: Full product ecosystem in 18 months — 3 sites, 5 CAD variants, generating revenue Approach: AI as technical co-founder; 70% faster prototyping cycles View Case Study →
2020-2024	Senior Lead UX; Digital Customer Experience	John Deere
	Problem: 500K+ users weren't completing profiles — blocking $3.8B in subscription revenue Result: 34%→87% completion; unified nav across 8 product lines; design system adopted by 40+ teams Approach: Multi-channel forced adoption + enterprise design system; 45% faster handoffs View Case Study →
2017-2020	Lead UX / Manager	FourKites
	Problem: Customers didn't trust dashboards built on incomplete data Result: $3M→$100M ARR; 41% retention increase; 3x expansion; company acquired for $1.2B Approach: Showed confidence levels openly; added predictive ETAs ahead of competitors; team 1→10 View Case Study →
2014-2017	Senior UX + Agile Lead (Consultant)	MavenWave Partners
2012-2014	Product Marketing Manager	Nokia (HERE Maps)

LET'S TALK

I'm looking for Staff or Principal IC roles where complex systems need clear design leadership. Let's talk.