Peter Bartsch

Enterprise UX leader with 15+ years driving adoption, revenue, and design systems at scale.

$3.8B revenue · 500K+ users · 34%→87% adoption

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ABOUT

I'm a product and UX leader who specializes in enterprise-scale design challenges — the kind where adoption isn't optional, stakeholders number in the dozens, and the user base spans half a million people. I've led design orgs through hypergrowth, built design systems adopted across 40+ teams, and consistently turned complex constraints into measurable business outcomes.

Enterprise Design Systems Cross-Functional Leadership Data-Driven UX Platform Strategy

FLAGSHIP CASE STUDY

DEERE: FORCED ADOPTION

Challenge: Get 500K users to complete profiles without killing trust

Approach: Stepped onboarding with targeted prompts across channels

Result: 34%→87% completion · $3.8B revenue enabled

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FEATURED WORK

DEERE: PLATFORM UNIFICATION

Challenge: 47 product sites, each with its own navigation

Approach: Shared design system rolled out without breaking existing products

Result: One consistent experience across all 47 sites

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FEATURED WORK

FOURKITES: DATA TRUST

Challenge: Customers didn't trust tracking data that was often incomplete

Approach: Showed data confidence levels instead of hiding uncertainty

Result: 41% retention increase · 3x customer expansion

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FEATURED WORK

FOURKITES: INCENTIVE DESIGN

Challenge: Drivers had no reason to share their location data

Approach: Rewards system that benefited both drivers and shippers

Result: 32% more tracked shipments · driver NPS +28

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FEATURED WORK

THIOS: AI AS CO-FOUNDER

Challenge: Solo founder needs to ship brand, websites, and physical products

Approach: Used AI to handle code, CAD, and brand design at startup speed

Result: Full product ecosystem generating revenue in 18 months

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Companies I've Designed For

500K+

Users Impacted

$3.8B

Revenue Enabled

40+

Teams Supported

15+

Years Experience

Interactive Demo

3D PRODUCT CONFIGURATOR

Design custom modular shelters in real-time. Built solo using AI as technical co-founder—Three.js, React, with AR preview.

Try the Configurator

PROFESSIONAL EXPERIENCE
2024-Pres	Founder & Lead Designer	Thios + Co
	Problem: Solo founder needed to ship brand, websites, and physical products fast Result: Full product ecosystem in 18 months — 3 websites, 5 CAD variants, revenue Approach: Used AI for code, CAD, and brand work; 70% faster prototyping cycles View Case Study →
2020-2024	Senior Lead UX; Digital Customer Experience	John Deere
	Problem: 500K+ users weren't completing profiles — blocking $3.8B in subscription revenue Result: 34%→87% profile completion; unified nav across 8 product lines; 45% faster handoffs Approach: Stepped onboarding prompts + design system adopted by 40+ teams View Case Study →
2017-2020	Lead UX / Manager	FourKites
	Problem: Customers didn't trust tracking dashboards built on incomplete data Result: $3M→$100M ARR; 41% retention increase; 3x expansion; team 1→10 Approach: Showed confidence levels openly; added predictive ETAs ahead of competitors View Case Study →
2014-2017	Senior UX + Agile Lead (Consultant)	MavenWave Partners
2012-2014	Product Marketing Manager	Nokia (HERE Maps)
2008-2012	Product Manager	Gogo Inflight Wi-Fi
2001-2008	Co-Founder	Cognistar
1989-1993	BA, Humanities & Arch Theory	Arizona State University
2004-2024	Board Director	How Weird Street Faire