Peter Bartsch

STAFF PRODUCT DESIGNER — ENTERPRISE SYSTEMS & DESIGN ORGS

Your hardest adoption problem is my best work. I've driven 500K users through forced platform migrations, unified 47 product lines into one system, and built the design orgs that ship at that scale.

500K+Users Through Forced Adoption

$3.8BRevenue Unlocked

40+Teams Using My Design System

15+Years in Enterprise

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WHAT I DO

I take the design problems that stall enterprises — forced adoption, platform fragmentation, trust in uncertain data — and turn them into measurable outcomes. At John Deere, that meant $3.8B in enabled revenue and a design system used by 40+ teams. At FourKites, it meant building the design org from zero and contributing to a $1.2B exit.

15 years of enterprise systems at scale: forced adoption across 500K users, design orgs built from zero, and billion-dollar exits. I prototype in production-grade tools and ship end-to-end — strategy through code.

Enterprise Design Systems Design Org Leadership (1→10) Forced Adoption & Retention 0→1 in Complex Domains

FLAGSHIP CASE STUDY

DEERE: 34%→87% ADOPTION AT SCALE

Challenge: 500K users were actively avoiding profile completion — and every empty field was blocking $3.8B in AI and automation revenue.

Approach: I designed a multi-channel forced adoption flow that didn't destroy trust

Result: 34%→87% profile completion in 6 months · $3.8B revenue unlocked

VIEW CASE STUDY →

FEATURED WORK

DEERE: ONE SYSTEM, 47 PRODUCTS

Challenge: 47 product sites, each with its own navigation, dev team, and political owner. Nobody wanted to give up control.

Approach: I built a shared design system and rolled it out without breaking a single live product

Result: One consistent experience across all 47 sites · 45% faster dev handoffs

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FEATURED WORK

FOURKITES: DESIGNING FOR UNCERTAINTY

Challenge: Enterprise customers were making million-dollar decisions on dashboards they didn't trust — because we hid uncertainty instead of explaining it.

Approach: I introduced confidence levels that showed uncertainty instead of hiding it

Result: 41% retention increase · 3x customer expansion · contributed to $1.2B exit

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FEATURED WORK

FOURKITES: REALIGNING INCENTIVES

Challenge: Drivers saw location sharing as surveillance. The platform needed their data to survive. Both sides were right.

Approach: I designed a rewards system that made data sharing beneficial for both sides

Result: 32% more tracked shipments · Driver NPS +28

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SIDE PROJECT — TECHNICAL RANGE

THIOS: FULL-STACK DESIGN, AI-AUGMENTED

Challenge: Between roles, I tested a hypothesis: can an experienced designer use AI to ship brand, web, 3D, and physical products at solo-founder velocity?

Approach: Used AI as a technical force multiplier — code, CAD, brand assets — to ship a complete product ecosystem

Result: Brand + 3 websites + 5 product variants + revenue in 18 months. Proof that I build, not just design.

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From $3M startups to $38B enterprises

Technical Depth

STRATEGY TO CODE — THREE.JS, REACT, AR

Built a real-time 3D product configurator with AR preview as a side project. Staff designers who can prototype in code close the gap between vision and shipping.

Try the Configurator

PROFESSIONAL EXPERIENCE
2020-2024	Senior Lead UX; Digital Customer Experience	John Deere
	Problem: 500K+ users weren't completing profiles — blocking $3.8B in subscription revenue Result: 34%→87% completion; unified nav across 8 product lines; design system adopted by 40+ teams Approach: Multi-channel forced adoption + enterprise design system; 45% faster handoffs View Case Study →
2017-2020	Lead UX / Manager	FourKites
	Problem: Customers didn't trust dashboards built on incomplete data Result: $3M→$100M ARR; 41% retention increase; 3x expansion; company acquired for $1.2B Approach: Showed confidence levels openly; added predictive ETAs ahead of competitors; team 1→10 View Case Study →
2014-2017	Senior UX + Agile Lead (Consultant)	MavenWave Partners
2012-2014	Product Marketing Manager	Nokia (HERE Maps)
2024-Pres	Designer & Founder	Thios + Co
	Problem: Between-roles project: shipped a full product ecosystem solo with AI Result: Brand + 3 websites + 5 product variants + revenue in 18 months Approach: AI as technical force multiplier; side project proving technical range View Case Study →

LET'S TALK

I'm looking for Staff or Principal IC roles in enterprise product design — the kind where adoption is hard, systems are complex, and design needs to operate at org level. Based in Chicago, open to remote.