Peter Bartsch — Staff Product Designer | Enterprise Adoption & Design Orgs

PETER BARTSCH

Staff Product Designer — Enterprise Platforms & 0→1

Led design for $3.8B platform at Deere. Built design org from 1→10 at FourKites ($1B+ valuation). 15 years shipping enterprise systems that actually get adopted.

Let's Talk See the Work

LevelStaff / Principal IC

DomainsEnterprise SaaS · Supply Chain · AI

RangeIC + Leadership (built teams 1→10)

Scale500K users · $3.8B revenue · 40+ teams

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WHAT I DO

I lead design for the problems that stall enterprises — forced adoption, platform fragmentation, trust in uncertain data. At Deere, I led the design that unlocked $3.8B in revenue across 500K users. At FourKites, I built the design org from 1 to 10 and led product design through $3M→$100M ARR growth. I ship end-to-end: strategy, systems, and code.

Enterprise Design Systems Design Org Leadership (1→10) Forced Adoption & Retention 0→1 in Complex Domains

FLAGSHIP CASE STUDY

DEERE: 34%→87% ADOPTION AT SCALE

Challenge: 500K users were actively avoiding profile completion — every empty field blocked $3.8B in AI and automation revenue.

Approach: Led design of a multi-channel forced adoption flow across 8 product lines without destroying trust

Result: 34%→87% profile completion in 6 months · $3.8B revenue unlocked

VIEW CASE STUDY →

FEATURED WORK

DEERE: ONE SYSTEM, 47 PRODUCTS

Challenge: 47 product sites, each with its own navigation, dev team, and political owner. Nobody wanted to give up control.

Approach: Led creation of a shared design system and rolled it out across all 47 sites without breaking a single live product

Result: One consistent experience across all 47 sites · 45% faster dev handoffs

VIEW CASE STUDY →

FEATURED WORK

FOURKITES: DESIGNING FOR UNCERTAINTY

Challenge: Enterprise customers were making million-dollar decisions on dashboards they didn't trust — because we hid uncertainty instead of explaining it.

Approach: Led redesign introducing confidence levels that showed uncertainty instead of hiding it

Result: 41% retention increase · 3x customer expansion · $1B+ valuation

VIEW CASE STUDY →

FEATURED WORK

FOURKITES: REALIGNING INCENTIVES

Challenge: Drivers saw location sharing as surveillance. The platform needed their data to survive. Both sides were right.

Approach: Led design of a rewards system that made data sharing beneficial for both sides

Result: 32% more tracked shipments · Driver NPS +28

VIEW CASE STUDY →

BETWEEN ROLES — TECHNICAL RANGE

THIOS: BRAND TO REVENUE, SOLO

Context: Between enterprise roles, shipped a complete product ecosystem solo — brand, 3 websites, 3D configurator, and 5 physical product variants.

How: Design + code + AI tooling. Built in React, Three.js, and production CSS. Revenue-generating in 18 months.

Why it matters: Demonstrates full-stack design range — from strategy to shipping code in production.

VIEW CASE STUDY →

From $3M startups to $38B enterprises

Technical Depth

STRATEGY TO CODE — THREE.JS, REACT, AR

Built a real-time 3D product configurator with AR preview as a side project. Staff designers who can prototype in code close the gap between vision and shipping.

Try the Configurator

PROFESSIONAL EXPERIENCE
2020-2024	Senior Lead UX; Digital Customer Experience	John Deere
	Problem: 500K+ users weren't completing profiles — blocking $3.8B in subscription revenue Result: 34%→87% completion; unified nav across 8 product lines; design system adopted by 40+ teams Approach: Led multi-channel forced adoption + enterprise design system across 40+ teams; 45% faster handoffs View Case Study →
2017-2020	Lead UX / Manager	FourKites
	Problem: Customers didn't trust dashboards built on incomplete data Result: $3M→$100M ARR; 41% retention increase; 3x expansion; company reached $1B+ valuation Approach: Led UX redesign showing confidence levels openly; built predictive ETAs ahead of competitors; grew team 1→10 View Case Study →
2014-2017	Senior UX + Agile Lead (Consultant)	MavenWave Partners
2012-2014	Product Marketing Manager	Nokia (HERE Maps)
2024-Pres	Designer & Founder	Thios + Co
	Problem: Between-roles project: shipped a full product ecosystem solo with AI Result: Brand + 3 websites + 5 product variants + revenue in 18 months Approach: AI as technical force multiplier; side project proving technical range View Case Study →

LET'S TALK

I'm looking for Staff or Principal IC roles in enterprise product design — the kind where adoption is hard, systems are complex, and design needs to operate at org level. Based in Chicago, open to remote or relocation.