Peter Bartsch — Staff Product Designer Portfolio

Challenge: Traditional manufacturing scales by building factories. A solo founder cannot.

Approach: One OnShape file drives BoM + the configurator's 3D. CERN-OHL-S license + builder tools route demand to local makers; their builds + share-alike modifications flow back into the CAD.

Result: Configurator + license + First Builders program live · 6 sphere variants · 0 factories built

Challenge: 500K users were actively avoiding profile completion — every empty field blocked $3.8B in AI and automation revenue.

Approach: Led design of a multi-channel forced adoption flow across 8 product lines without destroying trust

Result: 34%→87% profile completion in 6 months · $3.8B revenue unlocked

Challenge: 47 acquired digital properties, each with its own navigation, dev team, and political owner. Customers had to relearn the journey every time they crossed a property line.

Approach: Designed a common navigation for every digital touchpoint and rolled it across all 47 properties with zero downtime.

Result: One nav, 47 properties · 0 downtime · 40+ teams aligned · 45% faster dev handoffs

Challenge: A farmer runs their business from the cab, but Deere's software grew up on the desktop — five or six apps, each its own login and navigation, miserable in a field with gloves and one bar of signal.

Approach: Designed the shared mobile account, sign-in, and navigation system across 8 product lines — one account, one way to navigate, built for gloves, sun, and dead zones.

Result: One system across 8 apps · 500K users · +34% active authenticated users · −16% support tickets

Challenge: Enterprise customers were making million-dollar decisions on dashboards they didn't trust — because we hid uncertainty instead of explaining it.

Approach: Led redesign introducing confidence levels that showed uncertainty instead of hiding it

Result: 41% retention increase · 3x customer expansion · $1B+ valuation

Challenge: Drivers saw location sharing as surveillance. The platform needed their data to survive. Both sides were right.

Approach: Led design of a rewards system that made data sharing beneficial for both sides

Result: 32% more tracked shipments · Driver NPS +28

Challenge: One real-time system, two users — a driver who needs almost nothing on screen, a yard manager who needs everything.

Approach: Designed the driver app by subtraction and the yard-manager view by compression — opposite disciplines, one platform

Result: Mobile fit to the user's hands and moment · primary driver of 3× expansion

Challenge: HERE had a firehose of GPS probe data — but it was invisible to the automakers buying it on the convention floor.

Approach: A convention demo — a wall of screens growing 3 → 6 → 9 — running a near-real-time traffic feed on DEMPSY.

Result: Made an abstract data advantage undeniable. Early to live traffic — before Google/Android made it default.