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Peter Bartsch — Curriculum Vitae

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  • Deere: Forced Adoption
  • Deere: Platform Unification
  • FourKites: Data Trust
  • FourKites: Incentive Design
  • Thios: AI as Co-founder
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  • Resume (PDF)
  • Portfolio (PDF)
Case Studies
  • Deere: Forced Adoption
  • Deere: Platform Unification
  • FourKites: Data Trust
  • FourKites: Incentive Design
  • Thios: AI as Co-founder
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  • Contact

PRODUCT & UX LEADER

PETER BARTSCH

Enterprise UX & Product Leader — Simplifying complex systems for users and businesses. Enabled $3.8B revenue, drove 34%→87% platform adoption across 500K+ users, scaled design org 1→10.

PRODUCT & UX LEADER

PETER BARTSCH

Enterprise UX & Product Leader — Simplifying complex systems for users and businesses. Enabled $3.8B revenue, drove 34%→87% platform adoption across 500K+ users, scaled design org 1→10.

LEARN MORE

PDFRESUME

PDFPORTFOLIO

CASE STUDIES

DEERE: FORCED ADOPTION →

DEERE: PLATFORM UNIFICATION →

FOURKITES: DATA TRUST →

FOURKITES: INCENTIVE DESIGN →

THIOS: AI AS CO-FOUNDER →

Figma EVERYTHING IN FIGMA

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Peter Bartsch
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PETER BARTSCH

Product & UX Leader

$3.8B Revenue Enabled • 500K+ Users • 34%→87% Adoption • Team 1→10

Figma RESUME + CASE STUDIES
Deere Common UX

FLAGSHIP CASE STUDY

DEERE: FORCED ADOPTION

Drove 34%→87% engagement without destroying trust • $3.8B revenue enabled

View Case Study →
Deere Consistent Nav

FEATURED WORK

DEERE: PLATFORM UNIFICATION

Unified navigation across 47 sites • Zero-downtime migration

View Case Study →
FourKites Tracking

FEATURED WORK

FOURKITES: DATA TRUST

Made customers trust tracking when data was uncertain • "Never hide uncertainty"

View Case Study →
FourKites Driver

FEATURED WORK

FOURKITES: INCENTIVE DESIGN

Reconciled competing driver/shipper incentives • 32% more tracked shipments

View Case Study →
Thios Project

FEATURED WORK

THIOS: AI AS CO-FOUNDER

AI as technical co-founder • Idea to revenue in 18 months

View Case Study →

Companies I've Designed For

John Deere FourKites MavenWave Gogo HERE Maps Burton SkyMall Thios

500K+

Users Impacted

$3.8B

Revenue Enabled

40+

Teams Supported

15+

Years Experience

Thios 3D Configurator Preview
Interactive Demo

3D PRODUCT CONFIGURATOR

Design custom modular shelters in real-time. Built solo using AI as technical co-founder—Three.js, React, with AR preview.

Try the Configurator
PROFESSIONAL EXPERIENCE
2024-Pres Founder & Lead Designer Thios + Co
  • Problem: Can AI compress the timeline from idea to market for a solo founder shipping physical products?
  • Result: Complete product ecosystem in 18 months—brand, 3 websites, 5 CAD shelter variants, physical prototype, handbook generating revenue
  • Method: AI as technical co-founder; 70% faster prototyping cycles through conversational development
View More →
2020-2024 Senior Lead UX; Digital Customer Experience John Deere
  • Problem: Force platform-wide data adoption across 500K+ users (farmers to dealers) without destroying trust—enabling $3.8B subscription revenue
  • Result: 34% → 87% profile completion; unified navigation across 8 product lines; 45% faster design-to-dev handoffs
  • Method: Multi-channel forced adoption strategy; enterprise design system spanning 40+ teams globally
View More →
2017-2020 Lead UX / Manager FourKites
  • Problem: Make customers trust real-time tracking when underlying data is uncertain, incomplete, or conflicting
  • Result: $3M→$100M ARR hypergrowth; 41% retention increase; 3x customer expansion; team scaled 1→10
  • Method: "Never hide uncertainty" design principle; predictive analytics 6-12 hours ahead of competitors
View More →
2014-2017 Senior UX + Agile Lead (Consultant) MavenWave Partners
2012-2014 Product Marketing Manager Nokia (HERE Maps)
2008-2012 Product Manager Gogo Inflight Wi-Fi
2001-2008 Co-Founder Cognistar
1989-1993 BA, Humanities & Arch Theory Arizona State University
2004-2024 Board Director How Weird Street Faire
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Thios

Founder & Lead Designer

Aug 2024 - Present

AI as technical co-founder • Complete product ecosystem in 18 months • Idea to revenue solo

View Full Case Study →
Thios modular shelter system Thios design Thios prototype
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John Deere

Senior Lead UX; Digital Customer Experience

Aug 2020 - Jul 2024

500K+ users • $3.8B revenue enabled • 34%→87% adoption • Enterprise design system across 40+ teams

Forced Adoption Case Study → Platform Unification Case Study →
Deere Operations Center Deere design system Deere navigation
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FourKites

Lead UX / Manager

Jan 2017 - Jan 2020

Employee #28 • $3M→$100M ARR hypergrowth • Built design team 1→10 • 41% retention increase

Data Trust Case Study → Incentive Design Case Study →
FourKites control tower FourKites dashboard FourKites mobile
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MavenWave Partners

Senior UX + Agile Lead (Consultant)

Jan 2014 - Jan 2017

Led digital product design for Fortune 500 healthcare and pharmaceutical clients. Fast iteration in slow-moving industries.

  • Designed 6 internal portals for AbbVie supporting 200K+ users across clinical trials and patient support programs—improved medication adherence tracking, reduced hospital readmissions 12%
  • Rebuilt OptumRx pharmacy formulary platform processing 1.4B prescriptions annually—created company's first patient-facing product, reduced fulfillment errors 15% through improved drug interaction warnings
  • Established Lean UX and Agile practices across client engagements while mentoring junior designers and leading cross-functional design sprints
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Nokia / HERE Maps

Product Marketing Manager

August 2012 - January 2014

  • Led UX integration of acquired Trapster app, improving onboarding completion 33%
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Gogo Inflight Internet

Product Manager

April 2008 - August 2012

  • Launched connectivity across 6 major airlines; developed sponsored flight tracker generating recurring revenue
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How Weird Street Faire

Board Director

2004 - 2024

  • Member of Board of Directors for 501(c)(3) Non-Profit, in good standing with both state and federal for over 20 years
  • Donated proceeds for local SF-based women's shelter and STEM educational center in Vallejo, CA
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Dig the Pixels / D7TV.com

Founder / Principal Designer

August 2004 - April 2008

  • Awarded Best Designed Site at Drupalcon 2008 Boston
  • Featured in TechCrunch as "The Next MTV for Mobile Content"
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Cognistar

Co-Founder

2001 - 2008

  • Built digital production and UX for legal education startup; raised $3M, achieved $2M+ annual revenue before acquisition
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SkyMall.com

Product Manager

August 1998 - March 2000

  • Spearheaded DVD catalog production and distribution
  • Created detailed 3D product models for DVD-ROM integration
  • Enhanced digital shopping experience through interactive content
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tronicmedia

Founder

August 1997 - December 1998

  • Provided custom web development and hosting solutions
  • Specialized in creating animated 3D GIFs for early web applications
  • Managed client relationships and project deliverables
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Life Fitness

Interactive Specialist

August 1994 - March 1997

  • Developed and tested Exertainment Systems prototypes
  • Created and launched first lifefitness.com website
  • Demonstrated products at major events including MTV Beach House and CES
  • Collaborated with production team on system optimization
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Arizona State University

Bachelor of Arts

1989 - 1993

  • Major: Humanities
  • Concentration: Architectural Theory
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School of the Art Institute of Chicago

Student-at-Large

September 1987 - June 1989

  • Oil Painting
  • Copper Sculpture
  • Neon
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F. A. Skates

Founder

August 1985 - March 1988

  • Founded and operated independent skateboard retail business
  • Managed inventory, sales, and customer service
  • Built local skateboarding community through events and promotions
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Burton Chill Foundation

Snowboard Instructor

November 2000 - March 2002

  • Instructed underserved high school students at Wachusett Mountain, MA
  • Taught snowboarding fundamentals to ~70 students per season
  • Participated in youth mentorship and development program
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© 2025 Peter Bartsch