Peter Bartsch

Principal Product Designer

Agentic RV maintenance and repair. A 0→1 build, AI-native from day one. I own product design across a three-app ecosystem: RV owners, mobile technicians, and trip planning.

• Designed the core 0→1 experience: an agent that walks RV owners through branching, safety-first repair flows, then hands off to a mobile tech, and a "digital twin" building itself from each repair, so the next diagnosis starts from history.
• Worked AI-native from design through code: rebuilt the alpha onto an owned stack (PHP, Supabase, PWA) with auth, Stripe, tech matching and dispatch, and the same design-system infrastructure I built at Thios, a DESIGN.md source of truth that agents audit. Private alpha now; public beta around Dec 2026 across the Intermountain West.

Founder & Builder

A product I conceived and shipped solo, now continuing as open source. I owned the design and the build, shipping it with AI-assisted engineering. The deliverable is the rules, not the pixels: I treat the design system as executable infrastructure, a DESIGN.md spine that agents audit, not a Figma file.

• Shipped Thios v1.0 solo: full product line, live storefront, first revenue in.
• Built the parametric Onshape CAD that everything else runs off. It drives the BOM and the 3D configurator at thios.co/configurator, where customers configure real geometry pulled straight from the CAD.
• Built a design system that spans six surfaces off one source of truth (DESIGN.md, tokens, CSS, live docs, Figma, and CAD files), with agent-driven audits that keep them aligned. I published the audit as a Claude Skill that flags token drift with file:line citations.

Senior Lead UX, Digital Customer Experience

I sat with the product teams and modernized 20-year-old systems so Deere could sell connected services on its ag equipment.

• Redesigned license management for Deere's Automation and AI services, used by 500K+ users. I mapped every state a license can be in: expired, renewed, transferred, dealer-managed. Nothing got simple until that did. This flow gates Deere's $3.8B connected-services business.
• Took profile completion from 34% to 87%. The mandate was “make them fill it out.” I made it worth filling out instead.
• Cut design-to-development handoff about 45% on the nav components that shipped. I built the first dev-ready tokens, prop specs and full state coverage for Deere's enterprise design system in Figma.
• Got 6 brands and 40+ product teams onto one shared system. I pitched the strategy to VPs and wrote the governance model that decides who owns a change and how it gets approved, so it held after I rolled off. The hard part was never the components. It was aligning eight orgs that had each built their own way.
• Built one account and navigation framework for 8 product lines across web, mobile and embedded equipment. Eight ways in became one.

Lead UX / Manager

Founding design hire, employee #28. I built the design function from 1 to 10 and the system to run it: hiring, design ops, and the first design system, so design could keep pace as the company scaled from $3M to $100M in annual recurring revenue. I worked directly with the founders to shape the roadmap.

• Built FourKites' first design system, covering every web and mobile product. A component library plus a design-to-dev pipeline in Sketch, Zeplin and Storybook cut one-off component variants 65%. I ran design ops for a team split between Chicago and Chennai.
• Designed the flagship IoT asset-tracking platform 0→1. A real-time supply chain control tower on web, plus mobile apps handling GPS and telematics events for 30+ Fortune 500 customers. Anheuser-Busch, Georgia-Pacific, Cargill, Tyson, Pepsico.
• Led the predictive analytics dashboards: data viz, anomaly states, alerting workflows. They flagged shipment delays 6–12 hours before a traditional ETA would. Over that same stretch, customer retention rose 38% year over year. What I owned was the confidence-level UI, showing people how sure the data was so they'd trust it enough to act on it.

Senior UX + Agile Lead

Led digital product design for enterprise healthcare and pharma clients. Fast iteration in slow-moving industries.

• Designed 4 portals for AbbVie, used by 90K users across clinical-trial and patient-support programs. Better adherence tracking came out of it.
• Rebuilt the pharmacy formulary platform for OptumRx, then built OptumRx's first patient-facing product.
• Established Lean UX and Agile practices across client engagements, mentored designers, and ran design sprints

Product Marketing Manager, HERE Traffic

Product work across real-time vehicle-telematics data products and an open-source distributed computing project (DEMPSY, a real-time alternative to batch Hadoop).

• Designed GPS probe visualizations and a probe viewer app for real-time connected-vehicle telematics analysis
• Wireframed and led project delivery for HERE Real-Time Traffic and Trapster app integrations across connected-vehicle data products
• Owned go-to-market for DEMPSY, an open-source distributed computing platform, with early exposure to designing for developer audiences

Product Manager, Signature Services

Aerospace connectivity: launched in-flight internet across major US airlines: onboard hardware + Air-to-Ground RF network.

• Owned airborne products and onboard hardware UX for major US airlines, including initial rollout testing across fleets
• Authored FAA-approved documentation for business and commercial fleet Air-to-Ground (ATG) RF connectivity systems
• Cross-team PM across airline portals, their mobile apps, and the onboard video service
• Conceived and owned an in-flight flight tracker 0→1 (real-time positional data + passenger UX) that drove successful sponsorship deals