Peter Bartsch

Founder · Product Design & Engineering

Open-source modular structures — solo designer; agents as the engineering team, 6-surface design system from one source of truth.

• Shipped a complete product ecosystem solo — 6 sphere variants with CAD models, prototype, and first revenue across every surface.
• Designed and built parametric Onshape CAD as the single source of truth driving BOM and the 3D configurator at thios.co/configurator — customers manipulate real geometry with full configuration state (valid/invalid combinations, loading, error, empty, BOM hand-off)
• Built a 6-surface, dev-grade design system, published a public Claude Skill (audit-design-token-drift) that catches design-token drift across canonical surfaces with file:line citations. Design system as dev tooling — thios.co/design-system-architecture

Senior Lead UX — Digital Customer Experience

Embedded with product teams to modernize 20-year-old systems and drive connected-services revenue across agricultural equipment.

• Redesigned the license management system for connected ag equipment (Automation/AI services) serving 500K+ users across 12 languages — mapped flows, license states, and edge cases (expired/renewed/transferred/dealer-managed); profile completion 34%→87%, –16% support tickets, on the flow that gates Deere's $3.8B connected-services business
• Reduced design-to-development time 45% by building the first dev-ready tokens, prop specs, and full state coverage for the enterprise design system in Figma spanning 6 brands and 40+ product teams globally — presented the system strategy to VP-level leadership to secure cross-brand adoption
• Built a unified account and navigation framework deployed across 8 product lines spanning web, mobile, and embedded equipment systems — consolidated fragmented experiences into a single customer view; +28% first-contact resolution on dealer support

Lead UX / Manager

Employee #28 during hypergrowth, $3M → $100M ARR. Built the company's design capability from scratch — shaped the product roadmap with the founding team.

• Designed flagship IoT asset-tracking platform 0→1 — real-time supply chain control tower (web) and mobile apps processing 10M+ daily GPS/telematics events for 30+ Fortune 500 customers, including Anheuser-Busch, Georgia-Pacific, and Tyson
• Led predictive analytics dashboards (data viz, anomaly states, alerting workflows) that identified shipment delays 6–12 hours earlier than traditional ETAs, over a period when customer retention rose 38% YoY
• Reframed the driver experience from surveillance to reward — an incentive-based system that drove a 53% increase in driver retention
• Scaled a 10-person design org across Chicago and Chennai embedded in engineering sprint cadence; established the component library, design ops, and hiring framework; –65% one-off component variants while maintaining startup velocity

Senior UX + Agile Lead

Led digital product design for enterprise healthcare and pharma clients. Fast iteration in slow-moving industries.

• Designed 6 internal portals for AbbVie supporting 200K+ users across clinical trials and patient support programs — improved medication adherence tracking across patient support programs
• Rebuilt OptumRx pharmacy formulary platform processing 1.4B prescriptions annually — created the company's first patient-facing product; –15% drug-interaction–related fulfillment errors
• Established Lean UX and Agile/sprint-cadence practices across client engagements while mentoring junior designers and leading cross-functional design sprints

Product Marketing Manager, HERE Traffic

Product work across real-time vehicle-telematics data products and an open-source distributed computing project (DEMPSY, a Hadoop alternative).

• Designed GPS probe visualizations and a probe viewer app for real-time connected-vehicle telematics analysis
• Wireframed and led project delivery for HERE Real-Time Traffic and Trapster app integrations across connected-vehicle data products
• Owned go-to-market for DEMPSY, an open-source distributed computing platform — early exposure to designing for developer audiences

Product Manager — Signature Services

Aerospace connectivity: launched in-flight internet across major US airlines — onboard hardware + Air-to-Ground RF network.

• Owned airborne products and onboard hardware UX for major US airlines, including initial rollout testing across fleets
• Authored FAA-approved documentation for business and commercial fleet Air-to-Ground (ATG) RF connectivity systems
• Designed an in-flight flight tracker 0→1 (real-time positional data + passenger UX) that drove successful sponsorship deals