Peter Bartsch

Founder & Lead Designer

Open-source modular structures running on a 5-surface design system where I'm the only designer and agents are the engineering team, every surface (DESIGN.md ↔ tokens.json ↔ main.css ↔ design-system.html ↔ OnShape) ships from one source of truth.

• Shipped a complete product ecosystem solo in 21 months — 6 sphere variants with CAD models, prototype, first revenue across every surface.
• Designed and built parametric OnShape CAD as the single source of truth driving BOM and the 3D configurator at thios.co/configurator — customers manipulate real geometry with full configuration state (valid/invalid combinations, loading, error, empty, BOM hand-off), not marketing renders
• Built a 5-surface, dev-grade design system, published its first Claude Skill (audit-design-token-drift) that catches design-token drift across canonical surfaces with file:line citations. Design system as dev tooling, not a Figma library nobody opens — thios.co/design-system-architecture

Senior Lead UX; Digital Customer Experience

Embedded with product teams to modernize 20-year-old systems and drive subscription revenue across connected agricultural equipment. Proving enterprise design can move fast with the right frameworks.

• Redesigned the license management system for connected ag equipment (Automation/AI services) serving 500K+ users across 12 languages — mapped flows, license states, and edge cases (expired/renewed/transferred/dealer-managed); +34% monthly active authenticated users, –16% support tickets, enabled $3.8B in subscription revenue
• Built a unified account and navigation framework deployed across 8 product lines spanning web, mobile, and embedded equipment systems — consolidated fragmented experiences into a single customer view; +28% first-contact resolution on dealer support
• Core contributor to the enterprise design system in Figma spanning 6 brands and 40+ product teams globally — produced dev-ready handoffs (tokens, prop specs, full state coverage) that reduced design-to-development time 45% on components that actually shipped

Lead UX / Manager

Employee #28 during hypergrowth, $3M → $100M ARR ($1B+ valuation). Built the design function from scratch — founding designer to a 10-person global team.

• Designed flagship IoT asset-tracking platform 0→1 — real-time supply chain control tower (web) and mobile apps processing 10M+ daily GPS/telematics events for 30+ Fortune 2000 customers (Anheuser-Busch, Georgia-Pacific, Tyson); high-density dashboards with map, list, and timeline views became the primary driver of 3x customer expansion
• Led predictive analytics dashboards (data viz, anomaly states, alerting workflows) that identified shipment delays 6–12 hours earlier than competitors; +41% retention, +$120K avg ACV
• Scaled the design org across Chicago and Chennai embedded in engineering sprint cadence; established component library, design ops, and hiring framework — –65% one-off component variants while maintaining startup velocity

Senior UX + Agile Lead

Led digital product design for Fortune 500 healthcare and pharma clients. Fast iteration in slow-moving industries.

• Designed 6 internal portals for AbbVie supporting 200K+ users across clinical trials and patient support programs — improved medication adherence tracking, –12% hospital readmissions
• Rebuilt OptumRx pharmacy formulary platform processing 1.4B prescriptions annually — created the company's first patient-facing product; –15% drug-interaction–related fulfillment errors
• Established Lean UX and Agile/sprint-cadence practices across client engagements while mentoring junior designers and leading cross-functional design sprints

Product Marketing Manager, HERE Traffic

Product work across real-time vehicle-telematics data products and an open-source distributed computing project (DEMPSY, a Hadoop alternative).

• Designed GPS probe visualizations and a probe viewer app for real-time connected-vehicle telematics analysis
• Wireframed and led project delivery for HERE Real-Time Traffic and Trapster app integrations across connected-vehicle data products
• Owned go-to-market for DEMPSY, an open-source distributed computing platform — early exposure to designing for developer audiences

Product Manager — Signature Services

Aerospace connectivity: launched in-flight internet across major US airlines — onboard hardware + Air-to-Ground RF network. $700M to get to market.

• Owned airborne products and onboard hardware UX for major US airlines, including initial rollout testing across fleets
• Authored FAA-approved documentation for business and commercial fleet Air-to-Ground (ATG) RF connectivity systems
• Designed an in-flight flight tracker 0→1 (real-time positional data + passenger UX) that drove successful sponsorship deals