Peter Bartsch

Staff Product Designer

I design enterprise systems that 500K+ people actually use — then build the design orgs that scale them. 15+ years shipping 0→1 products and scaling design systems, from solo founder to employee #28 at a $1.2B-exit startup to senior IC at a $38B enterprise.

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Experience

John Deere

2020 – 2024

Senior Lead UX — Digital Customer Experience

  • Drove profile completion from 34%→87% across 500K+ users, unlocking $3.8B in subscription revenue
  • Built unified navigation framework deployed across 8 product lines (web, mobile, embedded)
  • Established enterprise design system adopted by 40+ teams globally — 45% faster design-to-dev handoffs
  • Enabled predictive maintenance and dealer-led service experiences at scale

FourKites

2017 – 2020

Lead UX / Design Manager

  • Employee #28 during hypergrowth ($3M→$100M ARR) — company acquired for $1.2B in 2022
  • Designed flagship tracking platform serving 30+ Fortune 2000 companies; 41% retention increase
  • Built predictive analytics 6–12 hours ahead of competitors; 3x customer expansion
  • Scaled design org from 1→10 designers across US and India

Thios + Co

2024 – Present

Founder & Lead Designer

  • Shipped full product ecosystem solo in 18 months — brand, 3 websites, 5 CAD variants, revenue
  • Used AI as technical co-founder for code, CAD, and brand work; 70% faster prototyping cycles
  • Built 3D product configurator (Three.js, React) with AR preview

MavenWave Partners

2014 – 2017

Senior UX + Agile Lead (Consultant)

  • Designed 6 internal portals for AbbVie (200K+ users) and rebuilt OptumRx pharmacy platform (1.4B prescriptions/year)
  • Led design for 8 enterprise engagements across financial services, manufacturing, and retail
  • Created reusable workshop frameworks that became standard methodology across the firm

Nokia (HERE Maps)

2012 – 2014

Product Marketing Manager

  • UI components and iconography for HERE Maps serving 100M+ monthly users
  • Visual specifications bridging design-to-engineering across 4 international teams

Earlier: Gogo Inflight Wi-Fi (Product Manager), Cognistar (Co-Founder), SkyMall.com, tronicmedia

Skills

Design Systems Enterprise UX 0→1 Product Design Org Building Information Architecture Data Visualization User Research Design Sprints Figma HTML/CSS/JS Three.js / React AI-Augmented Workflows Accessibility CAD / Blender 3D

Education

Arizona State University — BA, Humanities & Architectural Theory