Peter Bartsch

Founder & Lead Designer

Open-source modular structures (saunas, greenhouses, offices) running on a 5-surface design system where I'm the only designer and agents are the team.

• Shipped a complete product ecosystem solo in 18 months: brand, 3 websites, 5 shelter variants with CAD models, physical prototype, first revenue
• Built a 5-surface agent-native design system and published its first Claude Skill (audit-design-token-drift) — catches design-token drift across all canonical surfaces with file:line citations
• Pre-registered an empirical benchmark on the skill (design-system-bench) — published the honest result: the lean variant beat the verbose one on recall

Lead UX / Manager

Employee #28 during hypergrowth ($3M to $100M ARR). Built design function from scratch—founding designer to 10-person global team.

• Designed flagship products from 0→1: Real-time supply chain control tower and related mobile apps processing 10M+ daily tracking events for 30+ Fortune 2000 companies (Anheuser-Busch, Georgia-Pacific, Tyson); products became primary driver of 3x customer expansion
• Led bespoke predictive analytics dashboard products identifying shipment delays 6-12 hours earlier than competitors; increased customer retention 41% and expanded average contract value $120K annually
• Scaled design org: Hired and managed team across Chicago and Chennai; established component library, design operations, and hiring framework—reduced design inconsistencies 65% while maintaining startup velocity

Senior Lead UX; Digital Customer Experience

Embedded with product teams to modernize 20-year-old systems and drive subscription revenue. Proving enterprise design can move fast when you have the right frameworks.

• Redesigned license management system serving 500K+ users across 12 languages—increased authenticated engagement 34%, reduced support tickets 16%, enabled $3.8B in subscription revenue from Automation and AI services
• Built unified account and navigation framework deployed across 8 product lines (web, mobile, embedded)—consolidated fragmented experiences into single customer view, improved dealer support efficiency 28%
• Core contributor to enterprise design system in Figma spanning 6 brands and 40+ product teams globally—reduced design-to-development handoff time 45% through standardized components that actually shipped

Senior UX + Agile Lead (Consultant)

Led digital product design for Fortune 500 healthcare and pharmaceutical clients. Fast iteration in slow-moving industries.

• Designed 6 internal portals for AbbVie supporting 200K+ users across clinical trials and patient support programs—improved medication adherence tracking, reduced hospital readmissions 12%
• Rebuilt OptumRx pharmacy formulary platform processing 1.4B prescriptions annually—created company's first patient-facing product, reduced fulfillment errors 15% through improved drug interaction warnings
• Established Lean UX and Agile practices across client engagements while mentoring junior designers and leading cross-functional design sprints