Peter Bartsch

Founder & Lead Designer

Between enterprise roles — shipped a complete product ecosystem solo using AI tooling to demonstrate full-stack design range.

• Created complete product ecosystem solo in 18 months: brand identity inspired by early 2000s open-source culture, 3 websites (thios.co, blog, store), 5 shelter variants with CAD models, physical prototype, and handbook generating first revenue
• Applied full career toolkit simultaneously—product strategy, marketing, and design execution using GitHub Copilot → Cursor → Anti Gravity progression; proving experienced generalists can operate across traditional role boundaries with AI partnership
• Established AI-augmented workflows: Obsidian MD + AI for project management and research synthesis; Figma Make for design-to-code; compressed prototyping cycles 70% through conversational development in Cursor and Anti-Gravity & Claude Code
• Outcomes: Validated AI as practical force multiplier for startups; demonstrating how to maintain product quality while working at solo-founder velocity; any prototype is possible

Lead UX / Manager

Employee #28 during hypergrowth ($3M to $100M ARR). Built design function from scratch—founding designer to 10-person global team.

• Designed flagship products from 0→1: Real-time supply chain control tower and related mobile apps processing 10M+ daily tracking events for 30+ Fortune 2000 companies (Anheuser-Busch, Georgia-Pacific, Tyson); products became primary driver of 3x customer expansion
• Led bespoke predictive analytics dashboard products identifying shipment delays 6-12 hours earlier than competitors; increased customer retention 41% and expanded average contract value $120K annually
• Scaled design org: Hired and managed team across Chicago and Chennai; established component library, design operations, and hiring framework—reduced design inconsistencies 65% while maintaining startup velocity

Senior Lead UX; Digital Customer Experience

Embedded with product teams to modernize 20-year-old systems and drive subscription revenue. Proving enterprise design can move fast when you have the right frameworks.

• Redesigned license management system serving 500K+ users across 12 languages—increased authenticated engagement 34%, reduced support tickets 16%, enabled $3.8B in subscription revenue from Automation and AI services
• Built unified account and navigation framework deployed across 8 product lines (web, mobile, embedded)—consolidated fragmented experiences into single customer view, improved dealer support efficiency 28%
• Core contributor to enterprise design system in Figma spanning 6 brands and 40+ product teams globally—reduced design-to-development handoff time 45% through standardized components that actually shipped

Senior UX + Agile Lead (Consultant)

Led digital product design for Fortune 500 healthcare and pharmaceutical clients. Fast iteration in slow-moving industries.

• Designed 6 internal portals for AbbVie supporting 200K+ users across clinical trials and patient support programs—improved medication adherence tracking, reduced hospital readmissions 12%
• Rebuilt OptumRx pharmacy formulary platform processing 1.4B prescriptions annually—created company's first patient-facing product, reduced fulfillment errors 15% through improved drug interaction warnings
• Established Lean UX and Agile practices across client engagements while mentoring junior designers and leading cross-functional design sprints